Property marketing in Nottingham : The photography is of utmost importance when it comes to marketing a home for sale, and can have a significant impact on the sale price and market time. As the Forbes magazine’s article put it:
“Imagine retailers and catalog businesses doing photo shoots to showcase their products. Would they release a catalog with photos or improper lighting of stained living room furniture? Naturally not — and a seller should not. A home is like any other product for sale and should be marketed as such.”
However, is it best to book a twilight shoot or a daytime shoot here in The East Midlands? Here’s a comparison to compare with you. Now every home will obviously be different, but in this example we have a daytime photo of this home’s exterior with the Twilight shot below:
As you can see, the daytime photo is very good, but when competing against other listings in the area, the twilight photo, with its strong colors and great lighting, will stand out a lot more.
So which is better – daytime or twilight? Photographer Angela Giles from Victor Harbor said:
“For marketing campaigns, twilight shoots can be appealing. But daytime shoots can really make your home warm.”
On a bright, sunny day, a daytime shoot works very well, especially for homes with scenic views or strong exterior colors that pop when the sun hits them (just be sure to book the shoot for the right time of day!). Most homes, however, do benefit from a photo of a twilight shot. The glow of the lights from inside the home, the lack of shadows from the would-be sunlight, and a stunning sunset of course all combine to create a visually appealing image. As Jon May, photographer at the Sunshine Coast, put it:
“A twilight photo resonates with our primary need for shelter & protection with the warm interior lights contrasting with the cool blues of the evening sky.”
Twilight shoots can also distinguish a property from all other properties for sale in their area, particularly here, where daytime shoots are the standard.
As Kalgoorlie real estate photographer Shane Cullen said:
“When buyers are looking for a property, twilights stand out so much more for me. If you’re looking through 100’s of listings and see one all lit up and you’re more likely to click on it and view the property with a beautiful sunset behind it. For me it’s in the top 3 tips for marketing a property.”
“A home’s twilight image can help viewers take that second look as well to see more of a home inside. If the outside is more appealing then the other parts of the home will be more curious to look at. So twilight shoots add to a home’s appeal and beauty, and maybe that has something to do with looking a bit different from them. We don’t often see a home all lit up like that just after sunset, and when you add in one of nature’s true wonders – a beautiful sunset – then we find that hard to resist.”
Johanna Zolg, a real estate photographer in Warwick, Queensland, said:
“Sunsets are also very appealing to many people, it’s one of the photographs most featured from any photographer’s range. Sunsets have something about them that is calm and relaxing.”
Are there times when a Twilight Shoot is not appropriate?
As I mentioned earlier, a home with an scenic view may be better off being photographed during the day, and even if a home doesn’t have front windows, a twilight shot may not be appropriate because you won’t have the glowing lights (unless there are plenty of outside lights).
So just about every home looks better at twilight than it does during the day, and they will stand out in any marketing campaign, adding that extra glamour level that can take a home from ordinary to extraordinary!
But do Twilight Shoots really help to sell a home in Nottingham?
An estate agency in London decided to test the difference between daytime professional photography and evening professional photography, and here’s what they found: “This house was tracking at about 1,000 views in one week with about 10 call-ins. Then we changed the photo the next week (nothing else) to a twilight shot. Guess what? Where views normally drop off (because it is considered a stale listing after 1 week), they picked up by approximately 50% to 1,500 views and 15 call-ins in a week when inquiries traditionally drops off. ”So that’s 50% more people who viewed the property, and 50% more people who contacted the selling agent to find out more about it. If you’re not sure, feel free to test this yourself and compare how well a daytime photo shoot performs with a twilight photo, see if you notice a difference. I would think that, on average, you will see a far better result when using twilight photography for most homes.
What about photography prices for a Twilight Shoot?
Many professional property photographers will have higher fees for their twilight shoots. A photographer can only deliver one twilight shoot per day due to obvious time constraints. Some people ask their photographer if they have other jobs to look after once completing an evening shoot, but in most situations this is simply not possible. Once it gets dark (about 30 minutes after the sun goes down), that’s about it for the day as it just gets too dark to photograph a property appropriately. This restriction on the number of shoots, and their high demand, leads to a premium price being introduced by most experienced photographers.
Frequently asked questions about Twilight Shoots:
Are Twilight Shoots helping homes with curb appeal?
Yes, in that situation, I think they can work very well, because they get the most out of what you have. When you add some nice exterior lighting and a wonderful sunset full of color and vibrance to the glow of the interior lights, well in most situations it will work well.
Why do photographers take the exterior shots so early?
They may look better later in the evening when you look at a home with your eyes, sometimes very late. However, a camera doesn’t have the same range to adapt to bright and dark areas, so it’s better to do it earlier (often 10 to 20 minutes after sunset), when photographing a home so the contrast between the bright lights and the home’s exterior isn’t too much. If you’ve ever seen a ni9ght time exterior shot of a home with overly bright window light, like some sort of explosion is happening, then you know what I mean. In view of the sunset time, the direction the property faces, and the amount of lighting inside and outside a home, an experienced property photographer will know the right time to shoot a property to get the best results.