Property Marketing in Derby : Should an estate agents hire a professional photographer in Derby ??
“If you don’t have first – class, top – notch photographs, you’re actually doing the sellers a disservice.
” Josh Rogers is an eate sagent of in Jacksonville, Florida, and he gets it. For each listing, he hires a photographer, not just the high – end homes, which some agents make a mistake.
So how does professional property photography help the agent, according to Josh? Well, he says it “makes you look like a rock star,” and I think it’s a really big point that many estate agents are missing. They make the mistake of thinking that the pictures are for home sale only, but they are actually selling the agent! “And keep in mind in in that other people are considering selling their homes on Rightmove or Zoopla looking at other homes listed in their neighborhood, and if you have you you pictures of poor quality on your list, what is the likelihood that they will reach you and ask you to list their homes? Specifically, I had people reaching out to me and saying, ‘ We’ve seen your photographs, you’re doing a wonderful job, and your properties look great. Can you talk to us about our house being sold? I mean, isn’t that the perfect conversation every estate agent in Nottingham would like to hear? That’s certainly what you want, and that’s what agents use photography experience of the highest quality.
“It’s a must to hire a professional property photographer in East Midlands for every listings”
Mike Krein talks to estate agent broker Jennifer Clark from Orange City in Florida in the video below:
One of the things mentioned in this interview by Jennifer is this:
“We brought a professional photographer to go out and take pictures of all our houses … and it made a huge difference.” They see a difference in their sales figures when an estate agent gets it right with their photography. Professional property photography is not just an optional add – on that can not really be quantified, but something that has a positive impact on a business: “
So the question is, ‘ Do you have to hire a professional property photographer to do your homes? ‘ Yes, yes and yes, and the answer is yes! ‘” The presenter Mike Krein goes on to talk about a study that that was done that tested people on what got them most engaged with online property listing in lab conditions, and they found: “They look first at the picture, then at the data, then at the comments. The better the image was, the more likely it was to be read and clicked.
” I don’t think we really needed a study to tell us this, but it’s interesting to see the influence that a potential buyer’s first picture sees, the ‘ hero shot, ‘ has on whether or not that buyer even looks at that listing. Mike continues to say that “the better the more pictures,” but that’s not true at all.
It’s not the number of photographs that helps at all, but the quality of the images used, which is why hiring a high – quality photographer is so important and not just hiring the cheapest photographer in the city. What an agent or home seller might want to do instead of including 50 photos is to consider incorporating a floorplan into their marketing mix, and Mike goes on to talk about the benefit of having a floorplan:
“The one thing nobody ever puts up is a floorplan. Buyers love it to death when they can see the floorplan. Because with the pictures they can’t tell how it’s laid out. But if you can get floorplans on the house, and they add that up there, that is a huge thing and nobody does it. You will double or quadruple your traffic and leads.
”Floorplans may not be a popular marketing tool where he is, but in some areas floorplans are very common, and the reason why is that buyers in those areas have come to expect a floorplan when previewing a property listing online. But for those areas where floorplans are not used they can be something unique that gives any listing an edge.
Get the best photos + a floorplan:
If I was selling my home I would have 10 to 20 photos, no more than that, and I would include a floorplan because the images will provide the emotional connection, and the floorplan will sell the logical connection. With both working together you are reaching to the emotional side and the logical side of your potential buyers, which means you’ve got all of your bases covered.