Property Photography in Nottingham

 

Why does image quality matter in property sales, and how does that effect the number of sales an estate agent makes? Lets take a look …

You dont need great photos to sell a home

Let’s be honest here, you can sell a home with a photo that’s taken with a smartphone. You can sell a home with a photo that’s wobbly and poorly composed. If the home is competitively priced and well presented then it will sell. It might take more than the average days on market for this area, but it will sell eventually.
That’s not why you need a great photo.
You need amazing photos to sell you !!
If you want to be seen as a leading estate agent in Nottingham market then you need photos that match your brand.
Some agents try and justify it by saying that a particular listing is too cheap, or that they don’t want to spend too much on the photos because they don’t think it’s worth it.
The problem with this sort of thinking is that those lower quality photos are damaging the reputation of those agents every single day they are online. If those are not amazing, if they don’t make buyers say ‘WOW!’, then they’re not making that estate agent look amazing either.
And that’s a big problem.

If you’re an estate agent what should your photos be doing for your business ?

Those photos should not just be trying to bring people to your open home. Rather, they should be working hard for you :
1. Build your brand.
2. Bring more guests.
3. Match your position.

The data says image quality matters

An article in Forbes draws from this infographic and says:
interior photographer east midland
“Consumers expect a first class visual experience when they shop or browse online, and they are rewarding companies that give them what they want. The numbers tell the tale …
– 67% of consumers say that an image is “very important” when selecting a product.
– More than 50% of consumers think a high-quality photo of a product is more important than product information, long description, or rating and reviews.”
-FORBES MAGAZINE

When home buyers and sellers are browsing through listings online, are they only building assumptions about the homes on the market? No, they are also developing a picture ( no pun intended !) of the estate agent selling those homes as well.
 
And if 67% say an image is very important, and more than half of them say a high quality photo really matters, then it stands to reason that an agent with amazing photos for all of their listing is going to get their attention.
Note though that this is only going to get more serious for agents as we move into the future and the millennial generation, which has grown up with social media and their focus on visual marketing, moves into the buying market.

 
The photos are the most important part of a property marketing campaign:

In the 2017 Home Buyers and Sellers Generational Trends Report they found that buyers looking at properties online rated photos as the most “useful” feature, higher even than detailed information about the property, and twice as useful as contact details for the agent selling the property.
What are the implications from this ?
Primarily it means that estate agents need to carefully consider the images they are using because those photos get a LOT of attention, and have a bigger role to play than details about the home or an agent’s contact details.
The Circle of Quality
“In trying to understand the impact that photo quality has on an agent’s success if may help to refer to The Circle of Happy Agents, Buyers and Sellers which works like this: better photography leads to more interested buyers …
… which leads to better sales which leads to more listings
… which leads to better photography which leads to more interested buyers
… which leads to better sales which leads to more listings
… and the circle continues ad infinitum.”
The circle of quality all starts with great photography. That’s what gets the circle started and keeps it rolling.
If you want more guests staying at your hotel, or you are a good hotel but you want to stay ahead of your competition in your town, then investing in quality photography is something that needs to happen at the start of the journey, not the end.

The circle of happy agents, Buyers and sellers all starts with high quality property photography. That’s what gets the circle started and keeps it rolling.

If you are seeking a better, more successful agent, or you are a good agent but wanting to say ahead of the competition, then investing in quality photography is something that needs to happen at the start of the journey, not the end.
That’s where we can help.

Nottingham Property Photography: The secret weapon behind some of Nottingham’s best estate agents.

At Nottingham Property Photography we specialise in the photography of building inside and out across Nottingham, Derby, Leicester and beyond. Our focus at all times is on exceptional quality in our photography, prompt and efficient service, and a commitment to seeing our estate agents partners succeed in attracting more listing and more sales.
We work with our partners as a team, focusing on delivering a superior result for them and their valued home sellers. At Nottingham Property Photography we do that in the following ways

 

Superior Photographic Knowledge :

We know how to shoot a hotel, and we are very, very good at it. Our focus on delivering crystal clear images that guests and hotel managers love is second to none.

Exceptional Communication :

We know how frustrating it can be when you don’t know what’s happening. We focus on keeping our partners fully informed on their bookings and when we will be there so they can confidently speak with their clients, knowing we’ll be there when we said we would.

A simple pricing plan :

We include everything our clients need in one simple plan. No complicated licensing agreements, or extra fees for standard editing such as a sky replacements. Just everything you need at a price that might suprise you by its affordability.

What do our clients say about Nottingham Property Photography?

“Farhad photographed our boutique guest house for the first time and we are absolutely happy with the result. His views and advice on what has to be a focal point was both valuable and insightful. We will be asking him to photograph our hotel and services in future and recommend to others.” Marina Peshchanitsky – Mama’s Inn Boutique Guest House

 

Farhad is excellent, I have worked with him for 8 years on property photo shoots and each time he has been excellent, doesn’t mind go the extra mile to get the perfect shot and the quality is excellent, he definitely knows his stuff!  Andrew Sharpe – Sales & Lettings Director

Our 100% satisfaction Guarantee

“Nottingham Property Photography offers a 100%, no questions asked, totally unbeatable guarantee with absolutely no risk to you. If you are not satisfied with the photographs, we will either come back and shoot again, or you can hand the photos back and pay nothing.
If you are not satisfied with the photographs we will either come back and shoot again, or you can hand the photos back and pay nothing.
All the risk is laid on my shoulders – I shoot the photos, and you be the judge. The decision is completely up to you or the home owners.”
Nottingham Property Photography guarantee

Request a quote for photography:

“If you are looking for a property photographer then we invite you to complete the quote request form below, and we will be in touch with you within one business days.”