Property Marketing in East Midlands: Four ways to highlight your listing
How can you make your listing stand out among everyone else? Let’s look at four things that estate agent in East Midlands can do with their listing to get their homeowners the best possible result:
We’ve talked about the importance of presenting a home very well before, and it’s definitely a key step to make sure your listings stand out.
One estate agency in Australia surveyed its 50 top – performing agents about the importance of home presentation and whether they thought the styling of a property would lead to a higher sales price.
98 percent felt that styling a home could achieve a higher selling price. In addition, 92 percent of surveyed agents said home styling could achieve faster sales.
So what styling tips are recommended by agents in Nottingham?
The most popular is to declutter, which involves hiding or removing items in a room so that there are fewer things sitting around the room. A room feels smaller when there’s too much clutter, and that’s the opposite of what new home buyers are looking for.
However, sometimes more significant steps are needed, especially when the agent or seller are hoping for a top price. They tell the story of a homeowner at The New York Times who put their home on the market after taking steps to declute, but kept the owner’s eclectic mix of furniture.
Even after the the price dropped from $ 1.85 million down to $ 1.65 million, the home failed to sell. to The estate agent eventually persuaded the owners to bring in a professional home stager and removed the furniture of the owner and added new contemporary pieces.
The place was “mobbed” at the first open home, and they were able to sell $ 1.8 million with a crowd of buyers.
As Jane Saidenberg, Studio D’s design director, pointed out: “It’s not just about solving a problem now, but much more about presenting prospective buyers with a lifestyle.”
Why, especially in larger cities, do buyers expect such high standards? It can be due to the abundance of property shows on TV, where viewers are exposed to high – quality lists that are presented immaculately, and so when they arrive at home they expect that high standard to be there. If the property is dated, buyers either go out or expect to pay a lower price than they would for a listing presented as a “trophy home.”
Attend the photo shoot:
Some estate agents in east midlands never appear for a photo shoot, or if they are there, they push the photographer as quickly as possible so the agent can ‘ move on to more important things. Agents that treat their listings this way are missing the point.
The best possible result will be a well – orchestrated photo shoot, in which the agent and photographer work as a team to create compelling images that present the home in the best possible way.
The homeowners like to see the agent also take a hands – on approach to the photo shoot, and with the present agent, the photographer can concentrate on creating great images rather than being distracted by the owner, or pets, or other things that can make their time harder than it needs to be.
Use drone shots … when it’s appropriate to do so:
We’ve talked about the importance of using drone shots before, and they can certainly attract buyers ‘ attention.
Got a listing with a great location? Use a drone to show how close it is to a local landmark or the city.
Got a large property with lots of space? Use a drone to show the size of the property.
Got a listing with a lot of trees around it? Use a drone to get a clear view of the home.
Got a small property that’s very close to neighbors? Don’t use a drone.
Got a property with a bad roof? Don’t use a drone.
Just remember that not all drone pilots are created equal. Some drone pilots crash things:
As one writer noted in this article at Inman – Drones in real estate: 3 things to consider before hiring a pilot:
“be sure to ask for a testimonial, see previous examples of your work and ask if you have a general liability insurance policy. The risk of hiring a pilot without such qualifications is too high.”
Share the listing on social media:
Most buyers in Nottingham are likely to use social media on a daily basis, so you and your listings must also be there.
Many agents in Nottingham, however, only post pictures or links to their latest listings, and I think this is a mistake. As this comment from AgentImage notes:
“You have to mix it up and share more content on Facebook that peaks the interest of your followers, not just pitching your latest listing.
While posting high quality photos of your properties can help you to get more shares and likes, you should also create content that is interesting to your demographic that will create a buzz, generate awareness about the community and property market, and solicit feedback and interaction.”
His tips for Facebook marketing for estate agents in East Midlands are:
#1. Create lists of friends in your personal profile and only show them to your buyer and seller on Facebook when you share content.
#2.Whether it’s your personal profile or your business page, mix business with personal content.
#3. Commit to your Facebook marketing plan and ensure that you stick to it in the long run.